Online-Werbung: Der größte Schwindel im Internet
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Durchschnittliche Einnahmen von Facebook (Q1 2021):
https://s21.q4cdn.com/399680738/files/doc_financials/2021/FB-Earnings-Presentation-Q1-2021.pdf
Diverse Banner-Werbungen
Digital ad spend grew 12% in 2020 despite hit from pandemic:
https://www.cnbc.com/2021/04/07/digital-ad-spend-grew-12percent-in-2020-despite-hit-from-pandemic.html
Bad Bot Report 2021: The Pandemic of the Internet:
https://www.imperva.com/blog/bad-bot-report-2021-the-pandemic-of-the-internet/
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Schutz im Marketing – wie Sie Ad-Fraud verhindern:
https://www.thorit.de/ad-fraud-verhindern/
How Uber’s Ad Fraud Lawsuit Highlights a Billion-Dollar Brand Problem:
https://tech.co/news/uber-ad-fraud-brand-problem
P&G Contends Too Much Digital Ad Spending Is a Waste:
https://www.wsj.com/articles/p-g-slashed-digital-ad-spending-by-another-100-million-1519915621
P&G says cut digital ad spend by $200 million in 2017:
https://www.reuters.com/article/us-procter-gamble-advertising-idUSKCN1GD654
Facebook knew ad metrics were inflated, but ignored the problem to make more money, lawsuit claims:
https://www.cnbc.com/2021/02/18/facebook-knew-ad-metrics-were-inflated-but-ignored-the-problem-lawsuit-claims.html
Facebook to Pay $40M Under Proposed Settlement in Video Metrics Suit:
https://www.hollywoodreporter.com/business/business-news/facebook-pay-40-million-under-proposed-settlement-video-metrics-suit-1245807/